Behind the PHART

You’re not supposed to be here. But since you are: let’s ruin some illusions.

Who's MINDPHART?

MINDPHART started as a joke.

A middle finger to society, politics, and every boring-ass brand pretending to stand for something. We didn’t want a business. We just wanted to piss everyone off. Including the Deep State.

Then we started printing decks. 
Not for sport, but for expression.
Not for the industry, but for the underground.

Every drop is a middle finger. Sometimes to the system, sometimes to reality, sometimes to whatever dumb shit people believe. We play with symbols, headlines, glitches, and conspiracies. Some real, some fake, most somewhere in between.

We’re not here to prove anything. We’re here to provoke.

Think what you want. Believe what you will.
We leave space for both sides. But that doesn’t mean everyone is welcome.
If you're a bigot, a politically correct coward, or think being 'woke' makes you interesting, this ain't for you.

The Rabbit Hole Exists. That’s All You Need to Know.

Some people collect decks. Others go deeper.

The Rabbit Hole is our secret loyalty program. Buy a board, enter the code, and unlock perks. The more you fall in, the more the system reveals — ranks, rewards, Dog Tags, encrypted nonsense.

It’s not for everyone. It’s for those who want to earn their madness.

We’re Not a Brand. We’re a Problem.

No mission statement. 
No ethical sourcing. 
No fake community feel-good crap.

We’re here to cause friction.
To push buttons and test signals.
We don’t care if you understand.
We care if you flinch.

Who’s Behind This?

Good question.
Maybe the Deep State built MINDPHART to distract you.
Maybe that’s exactly what we wanted you to think.

Anyways. We’re just getting started.